Level 2 Creative Media Production

International: The Centre for International Media Assistance, a Congressionally-funded think tank, defines media development as “efforts by organizations, people, and sometimes governments to develop the capacity and quality of the media sector within a specific country or region. National: nationally distributed or marketed broadcast and print products of a country, e.g. major newspapers and television programming Local: media vehicles, such as newspapers, radio stations, television stations, and cable stations, that function primarily to serve the communications needs of the communities or metropolitan areas in which they are located. The local advertiser is typically offered a special discount rate to advertise in local media. Community: Community media is any form of media that is created and controlled by a community, either a geographic community or a community of identity or interest. Community media is separate from commercial media, state run media, or public

Media sectors 1.        Moving image 2.        Audio 3.        Websites (online) 4.        Gaming 5.        Publishing Give 5 examples of media products for each sector: Moving image 1. Film 2. Animation 3. Commercial 4. Theatre 5. Cinema Audio 1. Music 2. Sound Effects 3. Voiceover 4. Radio 5. DVD Websites 1. Google 2. Facebook 3. Ebay 4. Amazon 5. Snapchat Gaming 1. Nintendo 2. Xbox 3. PlayStation 4. Wii U 5. PS vita Publishing 1. Newspaper 2. Books 3. Articles 4. Magazines 5. Comic books Media processes

Unit 1A.4 Multimedia Technology and Consumption 1.        Convergence: Give a definition of this.  What form did early convergence take? And give some examples of present day technological convergence. Media convergence is taking more than one activity and merging it in to one. For example, listening to music and sending a message at the same time on your phone. Early example of convergence would be the first camera phone. 2.        Interactivity: In what ways is digital technology interactive? Can you give some examples? How has this changed the way we consume the media? When a person interacts with digital media. some examples on interactivity in media would be in  t ext, moving image, animation, video, audio, and video games. 3.        Personalisation: How do we personalise our technology and what is the reason for this? We personalise technology to accommodate to us and what we find comfortable.   4.        Fill in the table: Definition Advantages

PREZI PRESENTATION

Advert: John Lewis - Monty the Penguin https://www.youtube.com/watch?v=tLSUDUth3Sk Introduction format: It’s a series of adverts that come out each year for a Christmas campaign by John Lewis. It is accessible on YouTube and is broadcasted on television which makes it easy to share with friends.   Purpose: As there is a new advert each year for Christmas, its purpose is to bring people together as it has quite a meaningful message of love. This helps family's to get together for the holidays and attract an audience to go shop at the place which the ad is from, in this case, John Lewis. Platform for broadcast: The platform for broadcast is Television which made it highly popular in the UK during the holidays as is would come on quite often. Because of that, a large amount of people look forward to seeing a new advertisement from John Lewis each year which popularises the ad.  Target audience: the wonderful thing about this advertisement is that it doesn't have a set t

Factual programme: Kurt Cobain: montage of heck Introduction: Format: it is a documentation of a popular grunge rock singer that has committed suicide at 1994 Purpose: to inform others about his tragic death and the reasons that had led him to commit suicide and who might have led to his end. This makes people discover about his sudden death. Platform for broadcast: you can find this documentary on various subscription websites like amazon or Netflix. Target audience: this factual programme is aimed at adults as it consists of a lot of graphic and explicit scenes. Key techniques used: observational: this made the audience feel like they are part of his life, re living his historical moments as a star and as a normal every day persona. interviews: there is a lot of interview reenactments in this documentary probably as it was to controversial for the real people to discuss about. What is the narrative structure and narration/mode of address? This programme has a

Exploring how media organisations create different types of media products with distinctive characteristics, looking at specific examples of these products in order to understand the advantages and disadvantages of these products and the implications for the organisation. Characteristics of mainstream products: Production: high production value and is usually backed by a big conglomerate like Warner Brothers with a big budget Distribution: they are distributed in cinemas and theatres like Vue cinemas. Audience: youth audience Exhibition: the showing of a product that has been created in a public outing like a movie premiere. Marketing: posters, billboards, sponsors. Characteristics of independent products:   Production: a low budget film (compared to mainstream) with an indented crew and cast. Distribution: limited distribution Audience: stereotypical older audience Exhibition: averaged sized cinemas Marketing: tends to have star limited marketing Characteri

Analysis of Stranger Things https://www.netflix.com/gb/title/80057281 INTRODUCTION Format: Series Purpose: Entertain Platform for broadcast: Subscription platform, TV. Target audience: PG-13 but also widely popular of all ages, any ethnicity or gender, international/American. GENRE CODES AND CONVENTIONS > Sci-fi > Horror > Mystery > Special Effects > Set in the 1980’s PEOPLE PLACES AND VALUES > People- a story based around little kids. Also shows the adult and parent point of view throughout. > Places- based in a little town > Events- the little town experiences mysterious events of people disappearing following by their deaths. Later, a group of boys find a girl that has super powers and find out that there is a completely other world in the earth, the upside down. NARRATIVE STRUCTURE, STYLE AND THEMES > Non-linear > A lot of cliff-hangers and you never know what will happen next.

explain showcasing work work that is displayed  a cv is - pro - cons in media industry  CV is an abbreviation for Curriculum Vitae . If a job advertisement asks for a CV, that's a hint that the employer expects a great deal of life experience and accomplishments, including education, original research, presentations you've given and papers or books you've had published.  Pros: Careers in the media industry help you meet important people:  Ask anyone who works in media about some of the people they've met and you'll get a list of some of the top celebrities and newsmakers. This perk doesn't just involve reporters or radio announcers who conduct interviews. If a magazine decides to use a guest editor, even the receptionist or accountants have the chance to rub elbows with famous people and brag to friends and family about who popped into the office. Careers in the media industry are full of surprises:  You never know what a day will brin

2 exams Jan. each exam 1 hour long 50 marks Unit 1 digital media audiences Explain what a 1) Freelance, permanent and volunteering job in the media industry is? 2) Choose any area of the media industry. Gaming, film etc. 3) Find 2 actual jobs of interest. What are they looking for from the applicant? www.mandy.com www.bbc.co.uk 1)       Freelance : A freelancer is self-employed person offering services, usually to businesses and often to multiple clients at a time. The type of work freelancers do varies. Nearly every type of service a business would need could be provided by a freelancer, including (but not limited to), marketing, such as social media marketing, copywriting, and publicity, writing, such as articles and blog posts, technological support, such as web programming and design, creative works such as graphic design, and financial support, such as bookkeeping. Permanent : Permanent employees, regular employees or the directly employed work for an         e